As much as some would have you believe that marketing can be formulized into a predictable certainty, it just isn’t so. The movie and music industries seem to be perpetually striving to boil-down human nature into some kind of algorithmic absolute, but the results have been, and will always be, less than promised. Each copycat iteration of movie or TV vampires and zombies seems to lose the essence of the particular combination of elements that made the original a success.

Read More

Communication is a complex subject, and each new form of oral, visual, or digital dialogue has its own set of criteria that make it effective; as well as its own snake pit of hazards that can make it downright dangerous. Let’s put the current Macarena’s of marketing, Facebook, Twitter and Pinterest, aside for one moment and speak about another hot trend in marketing communication – video.

Read More

Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going on to the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.

Read More

The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it.

Read More

Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell.

Read More

You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence.

Read More

The Web has spawned many great opportunities for people in general and businesses in particular. One of the byproducts of ubiquitous access and use is the ability of anyone with a Web-ready device and Internet connection to participate.

Read More

Do you have an obligation to be good, and by good, I mean good at your job?

Read More

Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective.

Read More

MRPwebmedia is pleased to announce they have been awarded a 2011 Summit Creative Award for Video Microsites, not bad considering there were 4300 entries from 22 countries. The winning site can be seen at http://www.mrpwebmedia.com/ads/CallLimiter.

Read More